why it works

The hype is a supply chain

Kuki demand was built in public, one video at a time. A new spot doesn't start from zero, it starts from a waiting list.

400M+organic views on Kuki content, €0 spent on ads
92%of days in 2025 sold out before closing
25–45 m²is all a full Kuki spot needs
6–9 mofrom signed agreement to opening day

the package

What you get

  • Site selection and full fit-out kit, checkerboard floor included
  • Two weeks of training at Kuki HQ in Athens, kitchen to counter
  • Daily dough supply from our central kitchen, same dough as Ilion
  • Launch playbook with a founder-led social push on opening day
  • Ops manual, quality audits and a direct line to the team
  • The Kuki mascot suit. Yes, a real one. Non-negotiable.
A crowd of smiling Kuki cookies, 100% smiles inside

no surprises

The numbers

Straightforward terms, printed in the open, like our cookie ratings. Full financials come with the information pack after your first call.

small shop, serious oven.

Initial franchise fee€18,000
Total investment (fit-out incl.)€65,000–€95,000
Royalty6% of net sales
Brand fund2% of net sales
Typical payback18–24 months
Term5 years + renewal

five steps

From hello to opening day

  1. Apply

    The form below takes three minutes. Tell us your city and why it needs cookies.

  2. Meet & taste

    A call, then a day at Kuki HQ in Athens. You'll leave with answers and crumbs.

  3. Lock the location

    We approve every site personally: foot traffic, smell radius, queue capacity.

  4. Train & build

    Two weeks of training while the fit-out crew installs your checkerboard floor.

  5. Opening day

    Founder-led social push, mascot at the door. We bring the queue, you bake for it.

Kuki strolling with a drink and a thumbs up

on the way to your grand opening

asked a lot

Franchise FAQ

Do I need food & beverage experience?

No. The two-week training covers dough, bake, counter and ops. You need to be hands-on, organised and genuinely hungry. Owner-operators strongly preferred over silent investors.

Can I open a delivery-only spot?

Yes. The kiosk format (25 m², pickup and delivery only) has lower investment and works well in dense neighbourhoods. The full shop format adds a counter and seats for the queue.

Can I own more than one Kuki?

Area agreements are available after your first spot proves itself for six months. Several of the cities on our list can hold two.

Which cities are you looking at?

Kifisia, Neos Kosmos and Glyfada in Athens, Thessaloniki up north, and Manchester in the UK is already in the works. Other cities are considered case by case. Your suggestion might beat our list.

How involved is the founder?

Very. Every site gets a personal visit, every opening gets the social push, and every location's first batch gets tasted and rated. If it's not an 8/10, it doesn't open that day.

three minutes, honest answers

Apply for a franchise

We reply to every application within 5 working days.

Figures above are illustrative targets based on current Athens locations and don't guarantee individual results. Full disclosure documents are shared during the application process.